PRIVACY POLICY - Avnu Alliance

Last Updated: April 24, 2025

Avnu Alliance, Inc. (“Avnu,” “we,” “our,” or “us”), respects the privacy of every individual who visits the websites owned and operated by Avnu, and is committed to protecting it through our compliance with this Privacy Notice.

This Privacy Notice (the “Notice”) applies to information, which relates to you as a natural person (“Personal Information”) collected by Avnu via www.avnu.org, www.milanav.com, www.groups.avnu.org and www.cms.avnu.org (collectively, our “Websites”) in the course of you visiting our Websites, joining or receiving services under our membership program, attending or participating in our events, or subscribing to our e-mail communications (our “Services”). This Notice only applies to Personal Information and does not apply to information which is non-personal or anonymized (e.g., aggregated information or information which cannot be related to a natural person).

We process Personal Information based on our legitimate interest in running and growing our organization and as necessary to enter into a contractual relationship with you or your employer. Should we process Personal Information in any other way, we will notify you of that basis prior to undertaking such processing.

This Notice explains:

What Personal Information we collect about you in the course of your engagement with our Services, why we collect it, who it goes to, and how long we keep it;
How we use your Personal Information;
How we protect your Personal Information; and
Your legal rights in respect to your Personal Information, including how to access and update the information we hold about you.

Please note that some of the provisions in this Notice will only apply if you are a resident of certain jurisdictions.

The relevant sections of this Notice are listed below:

About us
What information do we collect about you?
Categories of Personal Information we collect about you
Why do we collect your Personal Information and on what grounds?
Marketing communications
Who do we share your information with?
Will my data be sent abroad?
How long do you keep my Personal Information?
Your rights in respect of your Personal Information
Cookies and other technologies
Third party links on the Website
Changes to this Notice
Contact us

PLEASE READ this Notice carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Websites and Services.

About Us

Except as otherwise noted in this Privacy Notice, Avnu Alliance, Inc., with its registered address at 3855 SW 153rd Dr., Beaverton, OR 97003, Telephone: +1 503-619-0571, decides how and why the information you provide to us is processed and is therefore a “data controller” of such information (as that term is used under the EU General Data Protection Regulation (“GDPR”)).

Important: Cross-Border Data Transfers

Although we are headquartered in the US, Avnu is a global membership organization operated through various Work Groups and the Technical Committees which are run by our Member participants (“Members”). This means some of your Personal Information (primarily your member profile and the data you have provided) may be shared with the Avnu community to other countries as further detailed in this Notice.

What information do we collect about you?

We collect several types of information from you, from third parties, and automatically through your use of our Websites.

Personal Information we collect directly from you:

We collect Personal Information from you directly when you fill out any forms on the Websites or make request or inquire about our Services, such as:

Information required to become a Member and maintain your membership, e.g., your first and last name, your employer’s name, job title, industry segment, your work address (including your country location), your email address, or your personal mailing address, and a mobile phone number. We allow members to voluntarily provide additional information in their membership profile. Members may opt-in to publish their membership status and information to the Avnu’s Member Directory, which is available to other Avnu members on the Avnu Websites.
Information you provide to us if you correspond with us by email, the postal service, or other form of communication, including through the “Contact Us” page of our Website.
Information we receive from you when you register for Avnu conferences and events, including financial and transaction data (e.g. bank account and payment card details). Typically, payment card information is provided directly by users, via the Avnu Websites, into the PCI/DSS-compliant payment processing service to which the Avnu subscribes, and Avnu does not, itself, process or store the card information. Occasionally, members or users ask Avnu employees to, on their behalf, enter payment card information into the PCI/DSS-compliant payment processing service to which Avnu subscribes. We strongly encourage you not to submit this information by email. Avnu’s ecommerce system collects shipping and billing information to fulfill Members’ orders. Avnu relies on the legitimate interest basis for processing this personal data.
Information about you if you are a presenter at one of our events, we will collect information about you, including your name, employer and contact information, and photograph, and we may also collect information provided by event attendees who evaluated your performance as a presenter. We may also make and store a recording of your voice and likeness in certain instances.
Information you provide us when you connect or engage with us via social media platforms, including on LinkedIn, X, or YouTube (“Social Media Platforms”).
Depending on the Services available to you on our Websites, we may request for specific Personal Information necessary to perform the Services, such as logging into your member account.

You may also provide information to be published or displayed (hereinafter, “posted”) on areas of the Website, our affiliate websites and Social Media Platforms that are visible to other Websites users, Members, or other participants in Work Groups that you participate in (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, although our Members are bound by confidentiality provisions, we cannot control the actions of our Members, Website users or other recipients with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

You are under no obligation to provide any such information. However, if you should choose to withhold requested information, we may not be able to provide you with the Services.

Information we collect through automatic data collection technologies:

As is true of most other websites, Avnu’s Websites collect certain information automatically and stores it in log files. The information may include internet protocol (IP) addresses, the region or general location where your computer or device is accessing the internet, browser type, operating system and other usage information about the use of Websites, including a history of the pages you view. We use this information to help us design our site to better suit our users’ needs. We may also use your IP address to help diagnose problems with our server and to administer our website, analyze trends, track visitor movements, and gather broad demographic information that assists us in identifying visitor preferences.

Our Websites may incorporate “web beacons”, or other similar tracking technologies (collectively, “pixel tags”) that allow us, or our agents, to track the actions of users of our Websites (known as “click-stream data”). Click-stream data can include Personal Information, such as the IP address of the computer you are using, the type of operating system and browser software that you use, the date and time of your access to our Websites, the website address, if any, from which you linked directly to our Websites, the website address, if any, to which you then travel from our Websites, and any similar traffic-related information.

We may also aggregate your click-stream data with similar data collected from other users in order to help us improve our Websites and the services we provide through our Websites. If we combine information which is not personal with Personal Information, we will consider the combined information as Personal Information.

Avnu has a legitimate interest in understanding how members, customers and potential customers use its website. This assists Avnu with providing more relevant products and services, with communicating value to our sponsors and corporate members, and with providing appropriate staffing to meet member and customer needs.

Information received from other sources:

We may receive information related to you from the following:

Publicly available details, such as contact details on your personal website or Social Media Platforms.
Information that you or another representative provides in connection with a Membership application, Membership agreement, or Membership profile or status, which shall include your contact information and marketing preferences.
Any relevant Personal Information that you may have submitted to our suppliers, including Vital Technical Marketing, Inc., dba VTM Group, (“VTM”), or other service providers in the course of them providing the Services on our behalf.

Cookies

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies, which are cookies from a domain different than the domain of the website you are visiting, for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly necessary cookies are essential in order to enable you to move around the Websites and use its features, such as accessing secure areas of the Websites. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. Without these cookies, certain Services you have asked for cannot be provided.
Performance cookies (for example Google Analytics) collect information about how you use the Websites, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. This is known as ‘digital analytics,’ where this information allows us to know what content on our site is the most and least popular, as well as allowing us to know how our users move around and interact with our website overall. The data collected through this cookie is not associated by Avnu with any individual person.
Functionality cookies allow the website to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide Services you have asked for. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.
Marketing cookies are used to evaluate the effectiveness of our marketing campaigns or to provide better targeting for marketing. We use these technologies to track the actions of our Websites users and email recipients, measure the success of marketing campaigns, and compile statistics about usage and response rates.

Most internet browsers allow you to remove or manage cookie functions and adjust your privacy and security preferences. Outside of the use of the cookie settings in your browser, there are also browser-specific settings like “Do Not Track” (“DNT”) or “Global Privacy Control” (“GPC”). The DNT signal is not widely adopted and is not a finalized standard, so we don’t respond to DNT signals. Further as the Websites provides a site-specific preference indicator (via our “cookie banner”) the Websites does not act on GPC signals.

Please note that when using our Websites, you may be directed to other third parties’ websites for such activities such as survey or to view content hosted on those sites such as an embedded video or news article. These websites may also use their own cookies, over which we have ‎no control, even if you are directed to them from our website.

As described above, Avnu uses Google Analytics to track how often people gain access to or read our content. Provided you have opted-in to analytics cookies, we use this information in the aggregate to understand what content our members find useful or interesting, so we can produce the most valuable content to meet your needs. To view an overview of your Google Analytics cookie please go here: https://support.google.com/analytics/answer/6004245.

Categories of Personal Information collected

Avnu collects the following categories of Personal Information from you:

Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, or other similar identifiers.
Characteristics of protected classifications under applicable state or federal law.
Commercial information, including records of services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement.
Geolocation data.
Professional or employment-related information.

Avnu does not collect sensitive Personal Information through our Websites, as defined by applicable law.

The decision to provide Personal Information is voluntary and you may request to view, rectify, or have your Personal Information deleted from our system at any time by contacting us by submitting this form https://avnu.org/contact/, or by e-mailing administration@avnu.org.

Why do we collect your Personal Information and on what grounds?

We collect and use your Personal Information for the following reasons:

To perform our contract for the Services with you;
The pursuit of certain legitimate interests (as outlined below); or
To comply with our legal obligations.

We may also rely on your consent to use your personal data for:

To fulfil the purpose for which you provide it. For example, if you give us an email address to receive the latest Avnu news and events (see “Marketing Communications” ‎below)‎.
To deliver member benefits to you, and to inform you of Avnu-related events, content, and other benefits or opportunities associated with your Avnu membership.
To provide our Services to you, to communicate with you about your use of our Services, to respond to your inquiries, to fulfil your orders, and for other customer service purposes.
To publish your public profile details in our online member directory (which will contain details of your ‎personal contact information from the company roster on the “My Account” page of the ‎member portal)‎
To contractors, service providers, and other third parties we use to support our business (e.g. sharing dietary restrictions with ‎event organizers for food preferences listed on any forms you submit on our Websites).

The primary purpose for which we collect information about you is to provide you with Services you have requested from us (i.e., to perform our contract with you). We also collect information about you for the following purposes:

To perform our contract with you

To provide Members with the benefits and opportunities associated with their Avnu membership.
To communicate with you about your membership.
To process your communications, manage your membership and subscription to our Websites, and to enable your use of the Websites and the Services.
To provide you with information and services related to Avnu events that you register for.
For supplying whitepapers and specifications.
To ensure continuity of service, such as restoring your membership if you return after a long break, in accordance with our data retention practices (see “How long do you keep my Personal Information?” below).
To provide you with information or Services that you request from us.
To handle member inquiries, questions, complaints or disputes.
To better understand our members’ needs and interests, allowing us to better tailor our products and services to meet your needs.

For our legitimate interests

For market research and analytical purposes, g., to improve our understanding of membership and event attendance trends and profiles
For improving existing Services and developing new products and Services
For promoting, marketing, and advertising our Services
To generally run the Websites and for internal operations, and to improve the Websites
Maintaining our membership database
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Avnu’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Avnu about our Website users is among the assets transferred.

To comply with our legal obligations

We may use Personal Information where we have a good faith belief that use of such information is reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our policies, including investigations of potential violations thereof; (iii) investigate, detect, prevent or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (iv) to establish or exercise our rights to defend against legal claims; (v) prevent harm to the rights, property or safety of us, our users, yourself or any third party; or (vi) for the purpose of collaborating with law enforcement agencies or in case we find it necessary in order to enforce intellectual property or other legal rights.

Marketing Communications

‎We may contact you periodically by e-mail to provide information regarding events, products, services and content that may be of interest to you, unless you advise us that you do not wish to receive marketing or market research communications from us. If applicable law requires that we receive your explicit consent before we send you certain types of marketing communications, we will only send you those types of communications after receiving your explicit consent.

If you have any difficulties managing your email or other communication preferences with Avnu, please unsubscribe directly in the marketing communication or contact us at administration@avnu.org.

Avnu uses third-party service providers to manage our subscriptions. Services like this are necessary because it helps us send emails, manage subscribe/unsubscribe features, and improve the effectiveness of our emailing services. Emails contains a unique link to a transparent image which is loaded when the email is opened. We track the requests to download this hosted image. When you click on a hyperlink in the email, the unique redirect URL will reach our service for tracking and then immediately forward you to the target destination. Avnu uses this information to better understand what information is of interest to its subscribers so it can produce more of that information for them. These third-party services do not use or sell this information.

Please note that we do send by email important administrative information regarding either the Websites or Services, including messages related to your status as a Member of Avnu (e.g., server issues with the Websites or important communications ‎about your membership status), to users who have provided us with their email addresses. Because this information is important to your use of the Websites and is not marketing, it is generally not possible to “opt out” of receiving these email communications.

Who do we share your information with?

Since we operate globally, it may be necessary to transfer, store and process Personal Information in the United States or any other country in which we or our affiliates, subsidiaries, or service providers maintain facilities. The data protection and other laws of these countries may not be as comprehensive as those in your jurisdiction of residence.

We use third parties to provide us services. We may disclose Personal Information to such third parties for any purpose described in this Notice. Generally, these service providers are not permitted to use the information collected on our behalf except for the purpose of providing the services to us. However, some of our third party providers do have independent rights to use Personal Information about you for their own purposes. If you live in a jurisdiction which allows you to opt-out of certain kinds of sharing or selling of Personal Information, you may be able to opt-out of such data handling by using the contact mechanisms outlined in the “What are your rights?” section below.

We may also gather and disclose aggregated non-personal information about our Members and the Websites’ users and visitors to our partners, service providers, advertisers, and/or other third parties for marketing or promotional purposes. This is information that does not identify you or any individual.

We may disclose personal data that we collect or that you provide, as described in this Notice, with the following third parties:

Our agents, vendors, or service providers we use to provide the Services to you.
Contractors and other third parties we use to support our business and who are bound by contractual obligations to keep personal data confidential and use it only for the purposes for which we disclose it to them.
Third parties we may be required to disclose personal data to in order to comply with our legal obligations or enforce our legal rights, g., any relevant authority or enforcement body, as well as fraud protection and credit risk reduction agencies.
Any potential or actual third party buyer of our operations and/or assets in the event that we sell, trade, or license ownership of any part of Avnu Alliance, Inc., or its assets (including management of the Website).

Will my data be sent abroad?

Avnu is based in the United States, our Websites is hosted in the United States, and any personal data you submit to us will be stored in the United States. However, Avnu Members are based in multiple different countries and may be affiliated with multiple, cross-border Work Groups. By using the Avnu Services, you knowledge that your Personal Information will be processed in the United States and, depending on your location, that may involve a transfer of your Personal Information to the United States.

Avnu will take appropriate steps to ensure that any Personal Information is treated securely and in accordance with this Privacy Notice, including where required entering binding, standard contractual clauses where appropriate for the data subjects’ locations or data processing agreements and model clauses with its suppliers whenever feasible and appropriate. For questions or complaints concerning the processing of your personal data, you can contact us at administration@avnu.org or via the alternative contact information provided at http://avnu.org/contact/.

How long do you keep my Personal Information?

We retain Personal Information we collect for as long as needed to provide our services and to comply with our legal obligations, resolve disputes, and enforce our agreements.

To determine the appropriate length of time to keep your data, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purpose(s) for which we process your data and whether we can achieve those purposes through other means, along with the applicable legal requirements.

Generally, we will retain your data for as long as we continue to have an active relationship ‎with you. For example, while you are an active Avnu Member, if you attend Avnu events, ‎and if you subscribe to our newsletter, or participate in or contribute to our ‎forums/discussions or Workspace(s).‎

In the event your membership lapses, we will retain some membership data for a limited ‎period to allow us to easily reinstate your membership if you elect to renew it in the ‎near future. In such case, the membership data we retain for the purpose of reinstating your ‎membership includes your name, company address, mobile and fax number, the date you originally became a ‎member, your most recent membership level, your membership payment history, and the ‎primary e-mail address associated with your membership.‎

In some circumstances you can ask us to delete your data: see “Your rights in respect of your Personal Information” below for further information.

We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion.

Accessing and correcting your Personal Information

You can review and change your Personal Information by logging into your member account profile on our Websites.

You may also send us an email at administation@avnu.org to request access to, correct, or delete any Personal Information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users.

Residents of certain jurisdictions may have additional Personal Information rights and choices. Please see Your rights in respect of your Personal Information for more information.

Your rights in respect of your Personal Information

In certain circumstances you have some rights under data protection laws regarding how we use your Personal Information, including the following:

Accessing your Personal Information. You may request that we provide you: (i) the specific pieces of Personal Information that Avnu has about you; (ii) categories of Personal Information we have collected about you; (iii) categories of sources from which the Personal Information is collected; (iv) categories of Personal Information that we have sold or disclosed for a business purpose about you; (v) categories of third parties to whom the Personal Information was sold or disclosed for a business purpose; and (vi) the business or commercial purpose for collecting or selling Personal Information. Please note that much of the information you can make a request for is already contained in this Notice.

If you would like to request deletion or correction of your Personal Information, please contact us at administation@avnu.org or accessing your member account profile. As part of this process, we may ask for some Personal Information to verify your identity and your rights to the data which is subject to your request.

Modifying or Deleting Your Information. While some privacy laws provide a right to correct or delete Personal Information about you, those rights are fairly limited. As such, we may not be able to change or delete your information in all circumstances. For example, we retain Personal Information as necessary to: complete the transaction for which the Personal Information was collected, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between us and you; detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity; debug to identify and repair errors that impair existing intended functionality of our online properties; enable solely internal uses that are reasonably aligned with your expectations based on your relationship with Avnu; comply with a legal obligation; or otherwise use your Personal Information, internally, in a lawful manner that is compatible with the context in which your provided the information. If you would like to request deletion or correction of your Personal Information, please contact us at administation@avnu.org.
How to Control Your Email Communications Preferences. You can stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in the email. You may not opt-out of Service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Websites, technical and security notices).
Selling or Sharing of Personal Information. We do not sell or share your Personal Information as defined by applicable privacy law.
Exercising your Privacy Rights. If you are a resident of a jurisdiction with applicable privacy law, and would like to exercise any of your rights you may do so by contacting us via email to administration@avnu.org or by using the contact particulars noted in the “Contact Us” section below.

Individuals in the European Economic Area (EEA) also have the right to lodge a complaint about the processing of their Personal Information with their local data protection authority.

Designating an Authorized Agent. Some jurisdictions permit their residents to designate an agent to manage their rights under the relevant privacy law. If you would like to designate an agent to manage your privacy preferences, you may do so using the mechanisms noted above under “Exercising Your Privacy Rights”. We will also need sufficient Personal Information about your authorized agent to be able to identify them. As part of this process, you must have permission from your authorized agent to disclose their Personal Information to us for the purpose of acting as your agent.
Appeals. Should we deny your request for Access, Correction, or Deletion, you may appeal that decision by sending an email to us identifying why you believe the denial is improper, a copy of the original request, a copy of the communication denying your request, and your desired outcome. We will then escalate your appeal to the appropriate parties inside Avnu to review the merits of your appeal. We will respond with our decision on your appeal within 45 days of receipt of your appeal.
Non-discrimination. Some laws do not permit us to discriminate against you because you exercised any your rights under this title, including, but not limited to, by: denying you access to goods or services; charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; providing a different level or quality of goods or services; suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

How do we safeguard and transfer your information?

We are committed to use our reasonable efforts, in accordance with market best practices, to ensure the security, confidentially and integrity of the Personal Information you choose to provide us. Access to the Personal Information is based on the ‘least to know’ concept together with role-based access control systems, ensuring only authorized access to the Personal Information. To protect the privacy of any Personal Information you may have provided, we are using data hosts who implement market best practice security measures. Although we take steps to safeguard such information, we cannot be responsible for the acts of those who gain unauthorized access, and we make no warranty, express, implied or otherwise, that we will prevent such access. If a password is used to help protect your accounts and Personal Information, it is your responsibility to keep your password confidential.

Third Party Links on the Website

Our Websites may contain links to other websites operated by third parties. Please be aware that we are not and cannot be responsible for the content and privacy practices of other websites and that this Privacy Notice applies only to the information that we collect through the Websites. Thus, we encourage you to read the privacy statements of all of the destination websites which you visit.

Children’s Privacy

The Websites are not intended for or directed to children under eighteen (18) years of age, and Avnu does not knowingly collect Personal Information from such individuals. If you are younger than eighteen, you may not use the Websites.

Changes to this Notice

AVNU reserves the right to update and revise this Privacy Notice at any time and from time to time, as it deems necessary or appropriate. You may determine if this Privacy Notice has been revised since your last visit by referring to the “Lasted Updated” date noted at the top of this page.

Contact us

If you have any questions or concerns regarding this Privacy Notice, please email the applicable AVNU contact listed on the applicable Website, contact us by email at administration@avnu.org, or at +1 503-619-0571.